Established by the venerable Late Shri Shiv Kumar Agarwal, Modern Jewellers began its illustrious journey under the banner of M/S Shiv Kumar Rajendra Kumar Sarraf in the picturesque town of Pilibhit. In the year 1965, Shri Rajendar Kumar Agarwal Ji, son of Late Shri Shiv Kumar Agarwal, joined the business at just 15 years of age and transformed a humble venture into a blooming one in a very short span of time.

In 1990, Mr. Subodh Agarwal joined the family business and his vision gave birth to Modern Jewellers, thereby changing the modus operandi from the “gaddi system” of yesteryears to a modern showroom setup. He worked relentlessly to make this modern system a success and made the name of Modern Jewellers hold true to its meaning in a span of just 10 years.

In the year 2000, the torchbearers of the next generation and the modern modus operandi, Subodh Agarwal and Pramod Agarwal, inaugurated the first showroom in Bareilly, marking a significant milestone in the annals of the company's history. Despite Bareilly being a new territory and a completely different market, their dedication and experience made the name of Modern Jewellers a huge success in the jewellery market of Bareilly.

A pivotal moment in the trajectory of Modern Jewellers came in the year 2007 with the establishment of the first fully hallmarked jewellery store in Bareilly. This milestone exemplified the company's commitment to transparency and integrity, garnering the trust and loyalty of patrons.

In 2010, the entry of Mr. Ujjwal Agarwal infused new energy and expertise into the business, propelling Modern Jewellers into a new era of innovation and excellence. His modern approach to design and marketing injected vitality into the brand. Today, the legacy of Modern Jewellers thrives under the adept stewardship of Subodh Agarwal and Ujjwal Agarwal in Bareilly, while Mr. Rajendra Agarwal and Mr. Prateek Agarwal oversee operations in Pilibhit, ensuring the continuation of the family's rich heritage and commitment to excellence.

From its inception, Modern Jewellers (Bareilly & Pilibhit) has stood as a testament to the timeless values of impeccable craftsmanship and unwavering principles. It has blossomed into a celebrated institution, cherished by discerning patrons across generations. Modern Jewellers is profoundly renowned for its exquisite gold, kundan, and polki pieces. Each creation is a masterpiece reflecting meticulous artistry and dedication of its skilled artisans.

In 2017, Modern Jewellers witnessed a significant milestone with the inauguration of a spacious 1500 sq ft showroom, providing patrons with a more immersive shopping experience. This expansion underscored the brand's commitment to meeting the evolving needs of its clientele. In 2018, Modern Jewellers introduced Silver Square, an exclusive silver gifting showroom spanning 1200 sq ft. This addition showcased the brand's versatility and adaptability, catering to the burgeoning demand for premium silverware.

At the heart of Modern Jewellers lies an extensive and exquisite collection of necklaces, pendants, rings, and sets, meticulously crafted to evoke a sense of timeless elegance and sophistication. Each piece combines traditional craftsmanship with contemporary design sensibilities to create timeless treasures that transcend generations.

Throughout its illustrious journey, Modern Jewellers has remained steadfast in its commitment to quality, integrity, and customer satisfaction, earning its distinction as one of the most trusted names in the jewellery industry. From humble beginnings to its current stature as a symbol of excellence, the company continues to inspire through its dedication to craftsmanship, innovation, and customer delight.